Brands that want to join this conversation need to understand this process so they can engage with TikTok users in an organic way. Trends are basically a community-wide conversation across TikTok, and people express themselves through their various interpretations of them. “I’d say over half, maybe the vast majority, of TikTok content follows a trend,” he says. Trends are essentially “memes 2.0,” according to Evan Horowitz, CEO of Movers+Shakers, and the mind behind the most viral campaign in TikTok history, which his agency created on behalf of e.l.f. New trends emerge every day, and they’re a big part of why TikTok is one of the most entertaining of all the social media platforms. TikTok trends are a collection of viral short videos that use popular features, songs, sound effects, and/or hashtags. Here’s our guide to understanding TikTok trends, identifying them, and creating your own authentic and engaging videos. If you want your brand to be successful on TikTok, you need to embrace TikTok trends through branded content or by working with creators. ICYMI: TikTok was the most downloaded app worldwide in 2021, and TikTok trends are its lifeblood. And to be fair, why would you not want to watch cat videos? And staying on top of them can be the difference between your brand going viral or not, which can be the difference between extra millions on your bottom line or not.īe honest: are you avoiding TikTok because you think it’s just for pre-teen dances or cat videos? If the answer is yes, then this is your official notice to get on the social media bandwagon, because it’s not just for the kids anymore. Because TikTok trends are always changing.
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